#podcast advertisers

#podcast advertisers

Nine of the top 15 podcast advertisers in September remained on the October list.

BetterHelp continues to dominate as the highest spender in podcast advertising, investing $8.3 million in October. [ more ]

Podchaser's new Performance+ feature aims to deliver strong results for podcast advertisers by recommending podcasts based on campaign results.

Performance+ leverages proprietary modeling to profile podcasts based on metrics like release schedules, streaming versus downloading activity, and back catalog listening.

The technology depends on dynamic ad insertion (DAI) to achieve data-backed confidence in campaign performance. [ more ]